The key to having a successful ecommerce store is creating a positive user experience. Your users are visiting your site with the intention of purchasing a product they need or want. They should be able to easily navigate your site, find the product and information they are searching for, and easily make a purchase. If your site is not easy to navigate, then your visitors will most likely exit your site in frustration and without making a purchase.
To ensure your website provides the best user experience for shoppers, be sure you have the following essentials:
- Fast checkout & courier service – Just as people are irritated by waiting in long lines, they become annoyed with slow loading websites. To ensure you don’t miss out on a potential sale, your website should have a convenient and fast checkout. The Smart Send Couriers Smart API solution makes the checkout and shipping processes easier for you and your customers. The Smart API solution provides your customers with ‘real-time’ shipping costs at check out and tracking services. Once the transaction is made, the booking is instantly made for pickup with Smart Send, who will provide convenient and fast door-to-door shipping.
- Responsive web design – Today, most people use mobile devices to shop online. This makes it ever so important to incorporate responsive web design into your ecommerce store. With responsive web design, your site pages will seamlessly adjust to fit the screen of any electronic device. If consumers are shopping from their mobile phone or tablet, your website will perfectly fit their screen so they won’t have to shrink and zoom to view images, content, and links.
- Product descriptions – In addition to having an image for each of your products, you should also have a product description. The product description allows your customers to know everything there is to know about your product so there are no surprises when they receive it. Your product description should be short and include its key features.
How will you enhance your ecommerce store?